Playful Space: a Pharmacy must-have

It is through play that young children interact with the world around them. Games and hobbies are essential for healthy brain development, allowing children to expand their imagination, strength and emotional skills. As such, the pharmacy – as a health and well-being environment – ​​must consider the design of a playful space rich in opportunities and stimulating experiences for children's cognitive development. Discover some tips in this article!

The benefits of the Pharmacy Play Space

The pharmacy's playful space has its own function. It contributes to the quality of the user's shopping experience, offering engaging and stimulating activities. In this way, the pharmacy shows that it cares about the well-being of everyone: parents and children. This contributes to creating a pleasant environment, where everyone feels comfortable and welcome. This gives the pharmacy a competitive advantage that is reflected in both the short and long term. Here are some examples:

1 – Longer retention time for users in the pharmacy;

2 – Reinforcement of brand awareness;

3 – Increase in sales of childhood and early childhood products;

How to plan the pharmacy’s recreational space?

Now, planning the recreational space in pharmacies will necessarily have to be meticulous so that the usual tasks of the team of pharmacists and the shopping experience of parents are not – in any way – compromised. As such, the pharmacy's play space should encourage children's autonomy, always keeping their needs in mind. An inviting, welcoming and highly functional environment. A kind of reference point, fixed to a corner or to a specific structure, designed for this purpose. If possible, you can provide different recreational activities to offer a family-friendly and child-friendly atmosphere.

Playful Space: design tips

1 – Develop your own identity

During the design process, no decision is trivial. Be it the definition of space or thecolor palette. For the result to be as expected, the pharmacy's recreational space must have its own identity. In other words, it must be easily identifiable. Which means that the graphic language of this space must communicate directly with children so that they can recognize it, remember it and have a reason to return.

Medd Design project – 3D

2 – Opt for simplicity

The pharmacy's recreational space does not necessarily have to be a large investment. In fact, it can be designed using a few simple objects, namely: a rug, chairs, a custom-made table and a box where you can store all the materials: colored pencils, coloring books, puzzles, etc. Here, the important thing is to design an educational and comfortable space, where younger visitors can have positive experiences.

Medd Design project – 3D

3 – Take advantage of the pharmacy’s natural space

Finally, if you have a natural space, you can create your own “fantasy corner” by building an adjacent structure where children can enjoy an “indoor-outdoor” experience inside the pharmacy. Here's an example:

Medd Design project – 3D

MEDD: for the remodeling of your Pharmacy

InMEDD, we respond to the demands of the pharmaceutical sector by combining functional layouts with innovative ideas. Ergonomics, comfort, privacy, aesthetic quality and visual clarity are just some of the aspects that we guarantee with the development ofpharmacy projects. We work alongside our clients to truly understand their needs and present tailored solutions.