From Pharmagora to Infarma | Trends shaping pharmacy design

PharmagoraPlus 2026 once again confirmed its position as a key European event for the pharmacy sector. Over two days in Paris, professionals and industry leaders gathered to explore how pharmacies and healthcare spaces are evolving.

For Medd Design, this event represents a strategic moment to analyse the market, validate directions and connect with new opportunities.

Key trends identified

1. 
   Service-oriented pharmacy environments
   
   Pharmacies are shifting towards a patient-centered model, integrating consultation areas and specialized services.
   
2. 
   Space planning as a strategic tool
   
   Layouts are now designed to guide customer flow, improve experience and enhance operational efficiency.
   
3. 
   Technical and sensory materials
   
   A balance between durability and user experience is becoming essential.
   
4. 
   Lighting as a key differentiator
   
   Technical lighting plays a central role in enhancing products and structuring space.
   
5. 
   Seamless technology integration
   
   Technology is increasingly integrated in a subtle and non-intrusive way.
   

From Pharmagora to Infarma

Following Paris, Medd Design continues its international roadmap and will be present at Infarma Madrid on March 24, 25 and 26.

This will be another opportunity to strengthen relationships, identify new projects and analyse the Spanish market.

A clear direction for the future

PharmagoraPlus 2026 confirms a shift towards more efficient, human-centered and service-driven healthcare spaces.

At Medd Design, we continuously integrate these insights into our projects.

pHARMAGpPbPharmagoraPlus 2026 in Images. Trends Already Transforming Healthcare Retail