How to boost the sale of dermocosmetics?

It's no secret that dermocosmetics are a product category that represents valuable sales opportunities for pharmacies. However, in a market as competitive as the current one, it is not enough to sell a good item at a good price. Instead, the first distinctive action (apart from the service, of course) is to have a strong visual impact on users, through a unique presentation of the offer. In other words, if your objective is to increase the number of sales, then you must start by optimizing exposure, through the correct application of marketing strategies.visual merchandising.

Discover, in this article, some ways to do so:

1 – Place the right product in the right place

The truth is that not all products deserve the same positioning. Depending on factors such as seasonality, value or prestige of the brand, the different categories of dermocosmetic products must assume different positions in the market.exhibition. In general, it is recommended to place the most expensive or best-known products at eye level and use signage to make them immediately identifiable. Likewise, with the help ofexclusive furniture piecesand possessing a truly outstanding design, it is possible to attract the attention of its users and offer real visibility to the highlighted products.

Albarelo Pharmacy | Pharmacy Workshop Project | Image credits: www.tallerdefarmacias.com

2 – Pay special attention to visual clarity

In the case of dermocosmetics, less is more. Displaying too many products is always harmful, resulting in a visual barrier that deflects the user's interest. Therefore, inexhibition zoneof dermocosmetics, all the elements of thedecoration, such as furniture, lighting or signage, should contribute to improving sales performance, offering deserved visibility to a limited number of products. Which means each product needs its own space (about 15 centimeters) and all decoration details must be carefully thought out.

Apteek Pharmacy | Project by: Nina Magon Studio| Image credits: ninamagon.com/portfolio/apteek-pharmacy/

3 – Create a unique and appealing corner

For this particular category of products, it is not just about selling, but rather presenting solutions and benefits. Therefore, the image of the space must be careful and innovative. Therefore, it is essential to eliminate any architectural barrier that prevents the user from touching the product or exploring the space. Whoever sells beauty and well-being products necessarily has to work the levers of marketingand communication, through design. Ideally, this zone should have aservice desktailor-made and exclusively dedicated to advice. A functional piece where the customer feels comfortable asking questions and exploring options. In this sense, having a mirror available to the user is always recommended. However, there are other options. For example, you can create a space with a dressing table, where the customer can sit and test the products. For the sale of cosmetics, some pharmacies have specialized professionals who offer makeup tips to their users. In this space, it is important not only to think about the organization of the products, but also about the availability of free samples and theirdecoration.

Apotheek Groenweg | Project by: Pharma Pure| Image credits: pure-pharma.be/take-a-look/

MEDD: for the remodeling of your Pharmacy

InMEDD, we seek to respond to the demands of the pharmaceutical sector by combining functional layouts with innovative ideas. Ergonomics, comfort, privacy, aesthetic quality and visual clarity are just some of the aspects that we guarantee with the development ofpharmacy projects. We work alongside our clients to truly understand their needs and present tailored solutions.