The use of motion sensors in pharmacies

Have you ever imagined what it would be like if you could analyze your user's purchasing journey to formulate really effective visual merchandising strategies? Discover, in this article, the benefits of using motion sensors in pharmacies!

Motion sensors: for analyzing the user’s journey

Currently, pharmacy users have multiple options. He can choose to shop at the pharmacy or simply buy online. With so many options available, it is essential to optimize the user's shopping experience by making use of technology to develop advantageous and truly appropriate strategies. After all, it is no wonder that thee-commerce platformsuse mechanisms ofArtificial intelligence(AI) and Machine Learning (ML) to identify consumer preferences and adjust supply to demand.

As a general rule, the more the pharmacist knows about the user's consumption habits, the more effective the selection and subsequent arrangement of products will be. In this sense, for visual merchandising strategies to be successful, it is necessary to identify which products are most sought after, which areas are most visited, how long users remain in a given aisle or which direction they take as soon as they enter the pharmacy perimeter. In other words: a meticulous analysis of the space and the user’s journey.

Generally, visual diagrams (also called “planograms”) are designed to help maximize results through planning thepharmacy layoutand fromexhibitionof products. A task that becomes much easier with the help of motion sensors. Understand why!

Motion Sensors: what are they?

Traditionally, motion sensors are devices that detect movement through the use of infrared radiation. Currently, there are models that generate relevant insights into the user's journey and consumption habits. Data that – when used correctly – can increase pharmacy profits. Be it information relating to occupation or busiest areas. All information can be used to generate insights capable of generating improvements and offering the pharmacy a competitive advantage.

Motion Sensors: what are the advantages for the pharmacy?

Motion sensors can help pharmacists understand how, when and why users look for a certain product. Now, with this data, it becomes much easier to identifyconsumption habitsand formulate truly tailored promotional actions. By identifying the busiest areas, for example, the pharmacist can correctly position products with higher margins or the month's promotional offers.

On the other hand, for it to be effective, the route must necessarily be convenient. Therefore, the number of linears,gondolasor service counters installed in the pharmacy must be carefully considered. Now, motion sensors can help pharmacists improve the user's shopping experience by identifying friction points or obstacles to circulation.

Finally, by quantifying the time that the user spends inside the pharmacy, it is possible to identify the times of greatest demand and the moments of greatest conversion. With this data, the pharmacist can make adjustments to the display, moving the display of a particular product closer to the entrance or to theservice counters. On the other hand, depending on the range and nature of the motion sensors used, it is also possible to track the condition of the products on display, optimizing the replenishment of empty shelves in larger pharmacies.

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