Concept Pharmacy: the new generation of pharmacies

Designed to attract and retain users' attention, the new generation of pharmacies seeks to offer an immersive experience to all visitors. But what will be the main characteristics of a Concept Pharmacy? Find out the answer in this article!

Concept Pharmacy: the power to impress

When we talk about a Concept Pharmacy, we refer to an environment designed to be more than a point of sale. An environment where theinterior designIt is the bridge between the public and pharmacy staff, creating a point of interest and meeting. Fundamentally, Concept Pharmacy's objective is to surprise the user with an essential atmosphere, capable of generating real interest and value.

How to create a Concept Pharmacy?

In the era of experience, users want to immerse themselves in a truly immersive shopping experience, enhanced byidentityunique and exclusive to your pharmacy. Therefore, the first thing to avoid is being just “another pharmacy”. Making a difference is almost as important as offering a good service. Therefore, it is important to redefine themarketing strategiesof your pharmacy, emphasizing the creation of a coherent and harmonious environment that motivates users to stay longer in the space.

Concept Pharmacy: main guidelines

1. Carry out a careful selection of products and services

As we know, the act of purchasing is strongly influenced by the user's psychological and emotional component. As such, when creating a Concept Pharmacy, the needs of users are the center of all attention, especially in the selection of products and services sold. That is, just as in aConceptStore, they must be handpicked and subject to regular updating, in order to keep the consumer in a state of curiosity that keeps them interested. Likewise, it is essential that theexhibitionof the different product lines is truly attractive and unique.

The Linden Apothek- Ludwigsburg| Project by Ippolito Fleitz Group | Image credits: ifgroup.org

2. Create a more engaging environment

In a Concept Pharmacy, the idea is to involve, intrigue and retain the visitor, through design. Not only through an interesting assortment of products and services, but also through an environmentmultisensorythat piques your interest. Since the purchase is strongly influenced by the user's psychological and emotional component, at a Concept Pharmacy, everything is thought out in detail, be it the selection offurniture, lighting, music or fragrances.

Therefore, to create a truly multi-sensory itinerary, it is essential to design a complete and integrated shopping experience, making it available to the user in the form of memorable moments. Therefore, it is recommended to createthemed corners, where the user is invited to try products and “forget the world outside”. See the example:

Beauty Library’ – Tokyo| Project ofNendo| Image credits: designboom.com

3. Bet on a multichannel and interactive strategy

Finally, a Concept Pharmacy must start from a multichannel and interactive strategy that mixes elements of physical and digital interaction. Now, this means that thetechnologyIt is a central element in the design of a Concept Pharmacy. A hyper-connected and digitalized space, where multimedia kiosks,electronic tagsordigital linearThey are the key to creating an unforgettable experience that never ceases to surprise. Furthermore, with an “instagrammable” space, the user is persuaded to share their experience on social media, which increases the reach and recognition of the pharmacy.

Farmacia Sella – Bergamo | AMlab project | Image credits: am-lab.it

Medd: for the transformation of your pharmacy

We respond to the demands of the pharmaceutical sector by combiningfunctional layoutswith innovative ideas. Ergonomics, comfort, privacy, aesthetic quality and visual clarity are just some of the aspects that we guarantee with the development ofremodeling projectsfor pharmacies.Talk to us!