What is Design Thinking?

Donald Norman redefined design by placing the consumer at the center of every step of the creative process. This means that thedesignIt is no longer so focused on usability or aesthetics, but rather focuses on the interests and needs of those who use it. Thus, in Design Thinking, the user is at the epicenter of any development process. Understand why, in this article!

From method to mindset: Design Thinking

Since part of Design Thinking focuses on understanding the cognitive processes studied by behavioral sciences, market analysis, consumer feedback, constant refinement and identification of needs have become fundamental aspects in the development of organizational strategy.
From method to mindset, Design Tinking's main objective is to humanize product development processes. In other words, a holistic perspective is applied to the provision of services. Businesses are now carried out man-to-man. An approach that sees the consumer as a “co-developer” and not as an abstract figure who simply buys.

Design Thinking: how to apply it to my company?

Although it is not a linear approach, it is possible to apply Design Thinking to the organizational strategy of any company, following some basic steps, including:

1st – Identify the problem

When using Design Thinking, it is necessary to gather as much information as possible about what is viable to develop from an economic, technological and human point of view. Then, it is essential to gather the necessary tools for production. Thus, the process only begins when the necessary means and ends come together. This includes adopting the change in mindset that Design Thinking requires, finding innovative ways to respond to consumers' needs and demands.

2nd – Develop

In the vast majority of cases, this phase of the process is called Brainstorming. Here, ideas, expectations, objectives, means, resources are shared, in short, everything that is the basis of a solution capable of overturning all impracticalities that may arise. ​​

3rd – Involve the consumer

It is worth remembering that Design Thinking is a human-centered work methodology. This means that for real problems, real customers are needed. It is necessary to put the developed solutions to the test, creating prototypes truly capable of validating the reliability of the developed solution.

4th – Repeat

Repeating the prototyping cycle is essential. In Design Thinking, there is always room for improvement. After collecting feedback and testing the developed product, it is time to make adjustments, test again and collect customer testimonials again. This cycle must be repeated until the feedback is positive and satisfactory.

Design Thinking and Organizational Strategy

Design Thinking doesn't just apply to production. Design principles are increasingly applied to strategy and innovation. This is a reason that causes a drastic evolution in the success rate of companies that adopt Design Thinking.
The truth is that Design Thinking can be applied to any problem that needs a creative solution. The systematization of ideas behind Design Thinking is increasingly used in business administration. Made available to the organizational strategy, it has the potential to (r)evolve the value generation of any entity. As it is a multidisciplinary methodology, it addresses very different issues. Thus, unlike what happened a few years ago, the center of attention is on design, the customer and the consumer experience: elements that are at the origin of the success of any business.

Medd: for the design of your pharmacy

For Medd’s team of architects and designers, the sky is the limit! In the world of interior design, the possibilities are endless. From materials, textures, finishes or details, it is up to us to know how to combine all the elements in a harmonious and functional way. Therefore, we strive to create a relationship of trust and proximity with our customers and suppliers, so that the result of our renovations is exactly what you dreamed of!

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