Pharma Staging: renovating pharmacies without major works

The concept of Pharma Staging adapts the principles of home staging to the world of pharmacies. The idea is simple: modernize the space without resorting to structural works or replacing all the existing furniture. Therefore, with solutions such as decorative vinyls, clear signage, targeted lighting and modular furniture, it is possible to quickly transform the image of the pharmacy. This approach emerged in France as an affordable response to the growing need to renovate traditional pharmacies.

Why has Pharma Staging been growing?

Reduced investment, quick return

Firstly, Pharma Staging represents only 10 to 15% of the cost of a complete remodel. Furthermore, prices generally vary between 5,000 and 20,000 euros, which makes it a viable option for many pharmacies. Therefore, the return on investment can be visible within a few weeks. According to theSgiv Eenseignes, this is exactly what happened at Gare Saint-Paul Pharmacy, in Lyon, where a 70 m² space was reconfigured in just five days. As a result, there was a direct impact on impulse sales.

©Gare Saint-Paul Pharmacy

Solution for a demanding reality

On the other hand, in a context marked by budgetary restrictions, many pharmacists are looking for economical and effective solutions. In this sense, according to the websiteLe Moniteur des Pharmacies, a third of the projects developed by the VU agency already follow this model, as highlighted by Aurélie Paquier. François Pharmacy, in Bordeaux, is an excellent example: in a space founded in 1729, it was possible to introduce themed areas and new coverings. At the same time, we managed to preserve the site's historical heritage, which demonstrates the versatility of this approach.

©François Pharmacy

Differentiation and user experience

In addition to the functional aspect, Pharma Staging allows you to reinforce differentiation. By creating dedicated corners — such as dermocosmetics, well-being or natural products — independent pharmacies are able to stand out from large chains. Thus, the user's journey becomes more intuitive and engaging. Furthermore, this strategy maintains local identity, valuing the bond with the community.

Medd © –Pharmacy du Pôle Santé

Most used techniques in Pharma Staging

To better understand this methodology, we present below the most used techniques:

Decorative vinyls:With more than 100 textures available, such as wood or marble, it is possible to renew existing furniture without resorting to expensive replacements.

Modern signage:legible typography, clear pictograms and digital screens facilitate navigation within the pharmacy, improving the user experience.

Modular dividers:lightweight and versatile structures, ideal for defining areas such as the “Hub Santé”. These dividers adapt easily to the different needs of the space.

Sustainable lighting and materials:The use of soft LEDs and recycled coatings contributes to visual comfort and simultaneously reduces environmental impact.

Medd © –Hauts Quartiers Pharmacy

Medd Design: the right partner for your project

At Medd Design, we apply the principles of Pharma Staging with technical and visual proposals adjusted to the reality of each pharmacy. To do this, we agree:

• Modular furniture
• Strategic lighting
• Effective signage

All of this is carried out with rigorous technical monitoring and absolute respect for the existing space. This way, we guarantee functional and aesthetically appealing results.

Do you want to transform your pharmacy without major works?

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