Pharmacie de Binche: a light and dynamic space

✔ Integrated environments

The general concept for the remodeling of Pharmacie de Binche, in France, focused on incorporating the brand's core values ​​(being practical, accessible and friendly) in a light and dynamic space. Thus, the almost 700 square meters of the point of sale required the demolition of several walls, resulting in the rehabilitation and reinforcement of structures. The biggest intervention took place on the ceiling, where an extensive wooden slat gives dynamism and visual interest to the pharmacy environment. With a design focused on the user's needs, we also chose to maintain the simplicity of geometric shapes, the naturalness of colors and freedom of circulation to guarantee the comfort and well-being of users.

✔ A contemporary language

The newlayoutIt was designed to encourage more fluid and intuitive circulation. The gondolas and linears were strategically positioned to help define the users’ purchasing journey. Here, the exhibition benefits from the natural light that enters through the large side windows and the reflection of light on the lacquered MDF draws users' attention to the products and articles on display.

✔ Unique service desks

The minimalist lines of the furniture were extended throughout the space to give the point of sale a modern touch. Behind their apparent simplicity, theservice countersdesigned by our team of architects, in light and uniform tones, they bear the classic pharmacy symbol: the cross. A source of elegance that is repeated in all service units and offers a classic and warm touch to the space.

✔ OnePetit Châteaufor the little ones

In the center of the entire perimeter, a design solution with a playful quality was installed. A corner inspired by simple geometric shapes and full of color, where small openings allow children to peek outside and stimulate their imagination and curiosity. A true dream come true for the youngest users of Pharmacie de Binche!