Optics: how to carry out a good remodeling?

If you are thinking about undertaking a remodeling project capable of truly transforming your optics, you have come to the right place! First of all, you must recognize that anyremodeling projectit must be anticipated by the distinct and meticulous consideration of some parameters. These include the budget, safety standards, current legislation, objectives, the brand's visual identity and the Interior Design team responsible for the work. Furthermore, a successful remodeling must materialize the harmonious union between the functional and aesthetic characteristics of Interior Design for optical stores. Find out how, in this article!

Optics: what elements dictate a good remodeling?

1 – Clear definition of spaces

Certifying a successful remodeling means defining perfectly identified spaces, both in the product display area and in the area reserved for your team (offices, rest areas, storage space, etc.). To do this, it is necessary to plan needs on a hierarchical scale and recognize space limitations.

2 – Creating a flexible layout

Assuming as a starting point the creation of aflexible layoutfor thecommercial spaceFrom one perspective, it is to certify a successful remodeling that takes time and continually responds to the new needs and demands of the business, through angular displays that can be easily changed.

3 – Design of a Visual Merchandising plan

In the case of a commercial space, a successful remodeling requires – invariably – detailed planning of construction strategies.Visual Merchandisingthat should be applied in space. Therefore, before starting a remodeling project, you must identify which products are in greatest demand and recognize so-called “impulse purchases”. Then, the arrangement of products must be carried out in accordance with the results.

4 – Use of custom-made technical furniture

The furniture of an optician should allow the customer to detect the meaning of the brand and have an immediate idea of ​​the wide range of products available to them. Likewise, it must be a facilitating element in all sales, storage, presentation and customer reception actions. Finally, in a successful remodel, the furniture must also contribute to creating a welcoming, organized and aesthetically appealing environment.

5 – Careful selection of Design components

Gone are the days of simple, understated design. More than ever, companies are looking to transform their space into a symbolic representation of who they are. In this sense, a successful remodeling must necessarily inspire professionalism and refinement.

Therefore, the design options used in the remodeling must seduce the customer, creating an engaging atmosphere that encourages demand. At this point, it is worth paying special attention to the colors, artificial light, decorative elements, textures or shapes of the space.

Here, the important thing is to make a statement through Design. That is, making a bold design choice, such as mixing patterns or using natural shades of green, red or yellow combined with calming shades of grey, white or cream.

6 – Installation of prevention and disinfection equipment

More than aesthetic quality, a successful renovation must offer comfort and safety to users. Especially after a global pandemic was declared. Today, it is essential to ensure the hygiene of any interior space, through the installation of specialized equipment such as alcohol gel dispensers, facial recognition technology and body temperature measurement, colorless acrylic plates, safety signs, etc.

7 – Determination of space lighting

The exploration of natural or artificial light is a critical aspect of any Commercial Design project. Without light, all elements of the project would lose potential. Light can be divided into the categories of task lighting (defined purpose), accent lighting (emphasizing certain objects) and ambient lighting (differentiating a specific environment). When considering lighting, it is important to take into account all the activities that will be carried out in the space.

Natural lighting should always be used in the best way possible, as it actively contributes to the sustainability of the project. Manipulated through the strategic positioning of doors, windows and mirrors, this type of lighting has the ability to define the mood and atmosphere of the work environment.

8 – Facade and Storefront

As one of the most powerful tools in thevisual merchandising, an optician's window must be properly thought out, with a decoration consistent with the company's brand and visual identity. Likewise, before starting aremodeling projectof the space, it is essential to take into account the facade of the optics, so that the interior is a reflection of the exterior.

MEDD: for remodeling your optics

InMEDD, we certify the successful remodeling of your commercial space, through the strategic application of the latest Interior Design trends. With more than 20 years of experience in the sector, our architects and designers develop coherent and reliable projects, where the systematic search for the best solutions ensures the optimization and profitability of your optics.