Veterinary Pharmacy: continuous investment in animal health

For many pharmacies, the continued investment in products aimed at companion animals has proven to be successful. Find out why and some tips to boost sales in this article!

Pharmacy and the Veterinary category

Did you know that, in Portugal, “around 58% of homes have pets”? In fact, according to data released by “Pharmacy Distribution”, professional pharmacy magazine, 37% of Portuguese homes have a dog as a pet, followed by cats which occupy 20% of national homes.

Given these data, it is not surprising that the health and comfort of animals are central concerns. After all, each user who enters the pharmacy represents a great opportunity for sales and loyalty. For this reason, it is important that the pharmacy responds to the needs of its users and the needs of their pets.

How to boost sales?

Currently, the pharmacy is the first distribution channel for veterinary medicines and complementary products, such as hygiene and weaning products. Furthermore, in recent years, the importance given to animal nutrition has seen great development, revealing considerable margins for growth. Which means this category can become a driver for pharmacy traffic, truly increasing revenue. But how? Here are some tips:

1. Establish trusting relationships

Try to build relationships with local veterinarians who treat pets so they know there is someone prepared and available at the nearest pharmacy. This way, you can create differentiation and increase your brand recognition, increasing the number of users who visit your pharmacy.

2. Communicate the offer

To be successful in marketing this category, it is important that you communicate your offer. But how? Well, start by studying thelayoutof your pharmacy and determine the positioning of this category. Then, develop a specific planogram and invest in promotional materials such as reglettes, small pamphlets about the health of dogs and cats or targeted newsletters.

3. Invest in training

To counter competition, theexhibitionalone is not enough. The truth is that, for this category, the role of pharmacist advice can make all the difference. Therefore, invest in training to create specific skills among your staff. This will help the pharmacy to achieve lasting results, adding value to the service provided.

Medd: We Design Health

Our team of architects, designers and engineers designs elegant environments and solutions, with the aim of improving the quality of life for patients, families and healthcare professionals. Count on us!

Contact us!