How to improve product display in the pharmacy?

The increase in satisfaction of your user's needs may be proportional to the organization of your pharmacy. In addition to standardizing the display of your products, you will be able to gain the attention and loyalty you so desire.

Check out our tips:

1 – Use suitable furniture

Linears, counters and gondolas custom designed for your pharmacy.

2 – Position your most sought after products

Ideally, you should place the most sought-after products at the furthest point from the entrance to encourage users to discover other products displayed along the way.

3 – Transform cold areas into hot areas

Use products in high demand,digital signageor other sensory marketing experience.

4 – Display the products you want to sell at eye level

5 – Make brand names and reading easier

There are brands that we know attract some users, use them to your advantage to draw your user's attention to certain points in your pharmacy or to sell more of a specific product.

6 – Products from the same category always together

It is common to position your products in an order other than their category, but this can be a mistake for the user experience. Test, measure and choose the best strategy together with your users.

7 – Clear and efficient signage

Identify the distribution of your products in an intuitive, visually attractive and obvious way for both: pharmacist and user.

8 – Lighting

Lighting can enhance the display of your products and improve your user's experience. Think of a functional and versatile concept.

9 – Pharmacy window

Be creative, empathetic, update your showcase frequently, be original and, whenever possible, create stories to share.

10 – Train your team

There will be no point in investing in the display of your products if your team is not aligned with the organization, preparation and replacement of all products.