The importance of sensory stimulation in pharmacy

The user expects the pharmacy to be a place of discovery. An inviting environment, in which the advice, services and variety of items available must be elements capable of awakening the senses and maintaining the visitor's attention. However, the user interprets colors, shapes, sounds, smells and images. As a result, pharmacies have to find new ways to meet their users' preferences, exploring the sensorial stimulus of materialities, in an integral and dynamic way. Find out more in this article!

The creation of Thematic Corners

According to scientific data, humans remember 5% of what they see, 2% of what they hear, 1% of what they touch, and 35% of what they feel (smell). Hence the number of pharmacies investing in the construction of themed corners, with essential oils, incense or air fresheners. Here, the objective is not to expose to sell, but rather to welcome to build loyalty. However, before opting for a themed corner like Tea Spot, it is important to consider the image of the pharmacy and adapt the space accordingly.

Being consistent and conveying a clear message is key, especially throughcolorsand thefurnitureselected. By stimulating the sense of smell, the likelihood of the user staying longer at the pharmacy increases and, with it, the likelihood of purchasing non-prescription products also increases. Another important tip is to avoid having areas in pharmacies that are difficult to reach, poorly organized and confusing spaces. Below are some examples of experience zones in pharmacies.

Accurate use of graphic resources

Whether it is the design of the service desk or the organization of the “showcase”: every detail matters. Which means that careful use must be made of graphic resources – such as signage. This allows the creation of specific areas of consumption, such as the place defined for the display of cosmetic or nutrition products. In this way, the user's shopping experience is immediately improved, making it easier to recognize the purpose of each corner and follow a simpler and more intuitive route. Clear and orderly signage, based on a color palette that highlights the products, allows pharmacies to offer their users a unified environment that conveys tranquility and generates interest. Therefore, the importance of good segmentation should not be underestimated.

Strategic Artificial Light Installation

Generally used to define different areas, the sources ofartificial lightthey redirect the look and create a feeling of spaciousness. In other words, far beyond the aesthetic component, artificial light serves the purpose of guiding, surprising, reassuring and influencing the state of mind of the pharmacy's occupants. Its brightness has the potential to intensify emotions, by causing sensations of greater or lesser proximity, more or less comfort. On the other hand, light gives the space nuances of warm or cold, a fact that makes it a fundamental element of interior design. Thus, inadequate lighting (insufficient or poorly positioned) is a factor that contributes to eye fatigue for pharmacists and users.

For those who prioritize the quality of the environment and appreciate the beauty of natural elements, the styleScandinavianIt's perfect! Between wooden, copper or ceramic pieces and finishes, the Scandinavian style focuses on interesting combinations and shapes, with a palette of light and bright tones: white walls, natural wood furniture, green plants and accessories in neutral colors or pastel tones. Here, the focus of the interior design is on the laconic charm of the materialities introduced into the pharmacy.

The introduction of specialized technical furniture

Exploring geometry through the introduction of specialized technical furniture is a great way to facilitate and stimulate the flow of users. Circular furniture, for example, encourages greater brain activity compared to square or rectangular furniture. While a modern, minimalist design evokes a feeling of assertiveness and clarity.

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